Our class assignment was to interview another student and turn who they are into a brand. My friend LaMar is a rocker, compassionate, quirky, and loving. Therefore, she became a unique school for teaching rock n' roll. The following image are excerpts from the style guide.
•DESIGN GOAL: Create a brand based on a personality of another classmate
•SKILLS: Branding, Identity Design
•CLIENT: Art 366 at Cal State Long Beach
•ROLE: Art Direction and Design
Brand Images
Brand Positioning
Primary Visuals
Secondary Visuals
Identity Applications
